During my time in the media industry, I’ve often been asked about the benefits of engaging a media agency and when should a business consider taking this step. In my opinion, the answer to the question really does depend on the size of a business, their overall objectives and the key marketing challenges they are looking to overcome.
Today, the media industry is moving at warp speed, becoming more diverse and fragmented than ever before, making it harder and harder for marketers to keep abreast of the changes and opportunities in the market.
As a result, businesses are encouraged to continually look for new, strategic and innovative ways to forge meaningful connections with their consumers and the various target audiences they wish to influence.
If you have considered working with a professional media agency in the past but have been hesitant to take that step, you are not alone. We hear from many companies who are unsure if they are large enough or ready to work alongside a specialist agency. As such, we’ve outlined three key considerations for you. If you are nodding your head while reading this piece, it could be time to engage a qualified media agency.
1. You have a robust marketing strategy
While advertising is a very important part of your overall marketing activity, it isn’t the full story. In fact, without a clear marketing strategy outlining your broader business goals and detailed action plan on how you’re going to achieve them, you might fall short of expectations once your campaign is live and up and running.
At Freshlime, we love working with organisations who have nailed down their campaign messaging and have a good understanding of the various target audiences that they wish to attract. Understanding these fundamental factors gives an agency an initial opportunity to formulate a strategy built around securing the right mediums, placements and ad formats to reach and engage the right target markets.
If you have a strong marketing strategy in place, chances are you’re ready to engage the services of a media agency.
2. You don’t have time to manage your advertising efforts
The fact is, managing all the advertising requirements for a business takes a lot of time, effort, knowledge and a deep understanding of the media landscape.
Dealing with all the various sales people and reps from different media organisations, along with deciding on the best proposals and making sure that all creative assets are in place, can be a full-time job. In the end, there literally be hundreds of hours spent on phone calls, emails, in-person meetings and research.
It doesn’t stop there, either. After the careful planning, and subsequent implementation of a campaign, there’s ongoing monitoring and adjustments that are often required to be made in order to maximise the success of your media spend.
You may think the hard work ends there, but often what’s missing is a full post campaign report, which working with a media agency, is a key deliverable.
If you find yourself in the situation that your ongoing media requirements have become too big a task to be handled internally, then perhaps it’s time to call in the professionals.
3. You’re Not Sure How To Best Spend Your Advertising Budget
Here’s the thing. Nowadays, there’s a million ways you can spend your advertising dollars. You can invest in all traditional media channels such as free to air tv, subscription tv, radio, print, out of home, cinema OR head down the digital and social media paths. But the question is always, what’s the best avenue to invest in that will generate the greatest results and ROI?
That’s where Freshlime can help.
We’re an independent, boutique professional media agency with over 15 years industry experience. If you tell us you want to capture young professionals, we understand their consumption habits, which medium has the highest conversion rate for that demographic; all backed by intelligent insights and the latest market research.
If you aren’t sure how to spend your advertising budget, the time has come to speak to a media agency who does know.
At Freshlime, we specialise in creating custom-made, integrated advertising campaigns for the clients we represent.
Without further ado, we’d like to introduce you to your Advertising Agency in waiting.