Freshlime

Traditional Advertising

Cinema

90%

Of cinema-goers watch the advertisements.

$63M

Was spent on Australian cinema advertising in 2022.

2.5X

More consumers watched advertisements playing in cinema compared to TV and CTV.

58M

Australians visited the cinema in 2022.

Cinema

Home to the biggest screen and storytelling impact, cinemas command attention with viewers as they immerse themselves in the full experience.

Cinema is a valued source of entertainment for Australians and is a trusted environment to deliver a creative message strong enough to influence conversations, create brand connections and remain memorable.

Freshlime are able to buy for alignment, meaning we can specifically connect advertisers with film genres and locations more tailored to their audience, delivering synergy and maximum visibility in the category.

If you’re looking for a medium that can provide unparalleled audience impact on an affordable scale, and that compliments your screen strategy, Freshlime can assist in amplifying your brand and extending your reach on the big screen.

Have Questions?

We recognise that selecting the ideal agency partner can often be a challenging decision, and we are dedicated to simplifying the process for you as much as we can.

Like all media, cinema has its distinct advantages and disadvantages. Being a high impact medium, the large screen and immersive environment of a movie theatre can create a powerful impact of viewers, making advertising messages more memorable. Most movie-goers are in a receptive and attentive state of mind, and with limited distractions and local audience targeting capabilities, cinema advertising remains a great visual option for brands wanting to reach a specific geographic area.

Absolutely! In fact, according to Roy Morgan research, Australia’s cinema and movie industry has powered out of the pandemic and the number of people who have attended the cinema in the year to March quarter 2023 was over 30 per cent higher than the corresponding period a year earlier. More than 11.6 million Australians over the age of 14 visited a cinema during that annual period.

For a more strategic buy, we can apply certain targeting capabilities in the campaign planning phase. These include the selection of cinema locations, following a specific film, or identifying and placing ads in movie genres considered to be the most likely to align with the interests and profiles of the target audience a brand is wanting to connect with. Internal high impact ‘digilite’ panels are also a great addition to leverage a campaign to target patrons at unmissable cinema entry points.

Yes. By comparison to other traditional mediums, cinema advertising can be an exceptionally cost-effective channel. Given its pull to attract high premium audiences, advertising rates are more than reasonable as inventory is priced to appeal to smaller, local businesses. There are also options in regards to creative and production for those smaller brands that don’t have a lead creative agency or video assets on hand.

In Australia, an advanced cinema audience measurement platform known as CineTAM is widely used to enable campaigns to be planned and implemented effectively. An extension of CineTAM is CineTAM PLUS, which gives brands a deeper understanding of moviegoers behavioural and psychographic preferences and opinions. Data around audiences by movie and by cinema can be captured.