We are a team of professionals who specialise in all aspects of media planning and buying, including traditional advertising, digital media, social media, and more. The agency has an in-depth knowledge of industry trends, best practices, and the latest technologies, allowing us to develop effective media strategies for the clients we represent.

Freshlime prides itself on the strategic relationships with our media vendors, which can lead to cost savings through the negotiation of favourable rates, ad placements, positioning and terms. We can also help allocate your budget more efficiently, ensuring flighting, weightings and splits are well thought-out to maximise the ROI of your media spend.

Planning and executing media campaigns can be time-consuming. By appointing Freshlime, these tasks can be outsourced to us so that you free up your internal teams to focus on other core business priorities, while the agency handles all the media planning, buying, and management requirements.

Freshlime have access to advanced data analytics tools and market research, allowing us to track and measure the performance of your media campaigns. This data-driven approach helps with our capabilities to make data-backed, well-informed decisions and continuously optimise campaigns for better results.

The answer is yes! Whilst we wouldn’t call ourselves a creative agency, we do have capabilities to design and produce artwork, ad copy and script writing to suit. We also have long term relationships in place with production studios and voiceover talent management agencies.

Furthermore, Freshlime often works with like-minded creative agencies to develop compelling ad creatives and content that resonate with your target audience. This collaboration can help ensure that your messaging is on-brand and tailored to different media channels.

Freshlime can create customised, tailored integrated media strategies that span multiple channels, including digital, social, TV, radio, print, and out-of-home advertising. This ensures consistent messaging that maximises reach across various platforms in order to give width and diversity to any media buy.

We can help identify and target specific demographics, interests, and behaviours of your ideal audience. This precise targeting can improve the efficiency of your campaigns and reduce wasteful spending on irrelevant audiences.

Regardless of whether your business is small or large, Freshlime can scale our services to meet your needs. We are geared up to manage metropolitan, regional and national campaigns within Australia. For those brands looking to reach the New Zealand or APAC markets, the agency also has a profile and a media buying history in these regions, so strategies can be adjusted accordingly.

At Freshlime, we are committed to providing full transparency across all touch-points. Accountability and measurability are key, meaning we keep all our media partners and ourselves accountable for our actions.

From a performance and delivery perspective, we always provide detailed reports that contain relevant analytics to keep our clients informed about campaign outcomes, relevant insights and key learnings for future planning purposes.

The media landscape is constantly evolving, with new platforms, technologies, and regulations emerging regularly. The team at Freshlime are dedicated to keeping up-to-date with these changes and can help brands adapt strategies accordingly to stay competitive and ahead of the curve.