73%
Of consumers prefer to watch a short video to learn about a product or service.
88%
Of consumers would like to see more video content from brands.
96%
Of consumers have been convinced to buy a product or service after watching a video.
86%
Of businesses use video as a marketing tool.
2X
More likely for video advertisements to be shared amongst friends.
Video
According to recent data from Roy Morgan, an estimated 8.6 million Australians now watch Broadcast Video on Demand (BVOD), also known as Catch Up TV or connected TV. This has become a super convenient option for viewers as they can watch programs when it suits them best.
Importantly, these numbers have significantly increased as more and more Australians embrace BVOD platforms to watch their favourite programs.
From an advertising perspective, implementing a BVOD strategy allows brands to target specific programs, demographics and locations, and with a myriad of programming options, viewers have the choice of watching on a computer, TV, mobile, tablet or through their smart TV.
Freshlime has direct partnerships with 7Plus, 9Now, 10Play and SBS on Demand to help deliver brand messages in a direct, relevant, trusted and targeted environment.
In addition, Subscription Video on Demand (SVOD) platforms including the likes of Kayo and Optus Sport are popular choices for advertisers who specifically want to engage lovers of sport.
Have Questions?
We recognise that selecting the ideal agency partner can often be a challenging decision, and we are dedicated to simplifying the process for you as much as we can.
Digital video advertising refers to the use of digital platforms and channels to deliver video-based advertisements to a targeted audience.
Broadcast video on demand (BVOD), also known as catch-up tv, refers to the practice of making previously broadcast television content available for on-demand viewing. It allows viewers to watch TV programs, episodes, or content they may have missed when it originally went to air on television.
Connected TV (CTV) simply refers to smart television sets or devices that are connected to the internet, allowing users to access a wide range of digital content, including streaming services, apps, and websites. CTVs enable viewers to watch both traditional linear TV channels and digital content through a single device. Streaming media players like Apple TV and gaming consoles such as PlayStation and Xbox are also considered to be connected TV devices.
YouTube has more than 2 billion logged in monthly users globally, making it one of the largest online platforms in the world. It attracts a vast and diverse audience by delivering visually appealing, engaging videos to users of the channel. Sophisticated advertising targeting options give marketers the opportunity to reach specific demographics, interests, behaviours and more, enabling brands to convey their messages with more accuracy and relevancy.
Most definitely! Native ads can include video content which in turn can seamlessly blend with the format of the platform on which they are displayed, making them less intrusive. Some email campaigns can also deliver video content to engage recipients and communicate messages in a more dynamic way. Video content in affiliate marketing initiatives and other content discovery platforms can always be explored.
