14B
Was the estimated programmatic advertising spend in Australia for 2022.
70%
Increase has been seen in programmatic spend within Australia.
72%
Of all display ad spend is now projected to be bought programmatically.
83%
Of digital advertisers are utilising programmatic advertising.
Programmatic
Through machine-based learnings and algorithms, programmatic can be implemented to make informed decisions to purchase the most relevant and available inventory in real-time.
Inventory is based on users’ interests, life-stage, demographics, behaviour and geographic location. Programmatic media buying continues to rise as it enables sophisticated audience targeting that allows a brand’s content to automatically appear where it will have the greatest impact, as users browse the internet.
Having been actively buying programmatic digital media for many years, Freshlime have multiple agency partners in the world of digital programmatic and we are here to simplify the process and cost effectively extend digital reach.
In-App
With a shift in consumer preference, Freshlime has been monitoring the app markets carefully for demand changes and opportunities to identify and inform mobile ad strategies. As Australians spend more and more time of their day on a phone, there continues to be positive signs for the mobile app economy as brands look to build an affinity with audiences.
With users more likely to engage with an ad that is integrated seamlessly while browsing on their phone, in-app advertising allows advertisers to target specific groups by matching their app user interests, yielding higher user acquisitions and providing real value on results.
Have Questions?
We recognise that selecting the ideal agency partner can often be a challenging decision, and we are dedicated to simplifying the process for you as much as we can.
Programmatic digital advertising simply refers to the automated buying and selling of online advertising space in real-time using machine-based learnings and algorithms. Programmatic streamlines the traditional ad buying process by replacing manual negotiations and insertion orders with automated systems that enable agencies and advertisers to reach their target audiences more effectively and cost efficiently.
Digital publishers make their advertising inventory available on ad exchanges, supply side platforms (SSP’s) or ad networks. This inventory includes website ad space, mobile apps, video content and other digital media. Ad exchanges act as intermediaries, connecting advertisers and publishers. Demand side platforms (DSP’s) are then used by advertisers to manage programmatic activity, providing tools and interfaces for creating, optimising, and tracking campaigns.
When a user visits a website or loads a mobile app, an ad impression becomes available. Ad exchanges conduct real-time auctions, allowing advertisers to bid on available impressions based on targeting parameters, such as user demographics, interests, or browsing behaviour. The highest bidding advertiser then wins the auction, and their ad is instantly displayed to the user. This process happens in milliseconds, ensuring the ad is relevant to the user and the website’s content.
Over the years Freshlime has partnered with several key operators in the programmatic space. Depending on campaign objectives, such as maximising conversions or increasing brand awareness, we will recommend a strategy to suit. Ad verification, brand safety and ad fraud are always top of mind, so we select our partners very carefully to make sure that all ad inventory being purchased on behalf of the clients we represent is being managed effectively in the right environments.
Yes. With all campaigns, Freshlime will track performance and delivery in real-time, collecting data on impressions, clicks, conversions and other key metrics. These insights are then used to optimise campaign strategies, targeting and bidding on audience modelling data to effectively achieve the desired outcomes.
