Experiential
Experiential advertising creates bespoke outdoor solutions, giving brands a voice to create memorable connections with customers through engagement.
These brand experiences can shift brand perceptions and change behaviour by cutting through the everyday advertising clutter to start conversations.
Eye-catching activations such as pop-ups to light shows open consumers to new brands and innovative ways to engage with them. A strong experiential campaign can also present awesome amplification opportunities through social media extensions to further enhance a large-scale event.
Freshlime can help direct and manage the process from ideation to execution to help bring a creative vision to life.
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Experiential advertising, also known as engagement marketing or immersive advertising, is a marketing strategy that aims to create memorable and interactive experiences for consumers. Instead of simply conveying a message or promoting a product or service through traditional advertising channels, experiential advertising seeks to engage consumers on a deeper level by involving them in real-life experiences.
Experiential advertising can cover various types, ranging from events and activations through to interactive campaigns, virtual and augmented reality, sampling and product trials, branded environments, pop-up shops, and partnerships and collaborations.
The primary goal of any experiential campaign is to foster a strong emotional connection between consumers and the brand. When executed correctly, a strong experiential campaign can lead to increased brand loyalty, word-of-mouth marketing, and a lasting impact on consumers perceptions. It’s particularly effective in an age where consumers are seeking authentic and meaningful interactions with the brands they support.
Experiential campaigns can create unique and shareable moments that encourage users to engage with a brand. With these positive and memorable experiences, participants are more likely to share it on their social media platforms, leading to increased likes, comments, and shares.
With a powerful experiential campaign, the impact of the initiative doesn’t necessarily end when the event is over. Those who engaged at the time of the campaign may continue to share their experiences, memories and content relating to the campaign for some time, further extending the reach to wider audiences.
