Our Approach
In our eyes, every client is distinctively different.
For us, we like to acutely understand key marketing challenges, primary business goals, past initiatives, target audiences and the competitive landscape.
We believe that the most important step from an onboarding perspective is to identify best ways of working together and commonalities that in turn establish a solid platform and foundation to grow from.
Ultimately, our goal is to implement strategies designed to reach the right audience, with the right message, in the right environment, at the right time.
The Freshlime Approach
With this approach in mind, we set out to achieve our clients’ sales and marketing objectives by exploring the following media channels:
Make it great. Make it big. Make it work. Make it simple. Make it happen. Make it important. Make it powerful. Make it soar. Make it awesome. Make it unforgettable. Make it proud. Make it creative. Make it better. Make it last. Make it inspiring. Make it brilliant. Make it mind-blowing.
Digital Advertising
Freshlime Our range of digital marketing services have revolutionised the way businesses connect with their audiences in the digital age.
Publishers
Display, homepage takeovers, native, solus EDM’s, sponsorships, partnerships.
Programmatic
Real-time bidding, machine based learnings, prospecting, re-targeting, interest based audiences, footfall attribution, pixel modelling.
Social
Carousels, page posts, stories, in-stream video, in-feed video, reels, sponsored content.
Video
BVOD, SVOD, YouTube, skippable and non-skippable, bumper ads, reels, long or short format.
Audio
Podcasts, pre/mid/post roll, in-stream, immersive, companion banners.
SEM
Customised real-time dashboards, Google Analytics, conversions tracking, ad copy, keywords creation.
Traditional Advertising
Below are our traditional advertising services that form the foundation of marketing strategies with their time-honored approaches.
Television
Free-to-air metro and regional, subscription tv, catch-up tv, program sponsorships, infomercials, live sport alignment, integration.
Radio
Pre–recorded commercials, announcer live reads, program sponsorships, integration, digital DAB+ streaming, social, podcasts.
Out of Home
High impact locations, large format, in-store digital, roadside, street furniture, airport, retail, transit, office and DOOH.
Mastheads, premium magazines, industry titles, advertorials, section sponsorships, digital amplification.
Cinema
Captive audience, genres, locations, movie titles, in cinema portrait screens, blockbuster integration.
Experiential
Events, activations, pop-ups, light shows, virtual reality, sampling, brand collaboration.
Tools And Data Partners
