74%
Of Australians see billboards every day, several times a week.
93%
Of the Australian population living in and around the capital cities are reached by Out of Home advertising.
2.5X
Is the figure that people are more alert outside the home and they are 2x more likely to act.
19%
More effective on consumers when executed in a relevant context.
Out of Home
With key agency media partners including oOh! Media, JCDecaux and QMS, Freshlime have access to a large selection of premium out-of-home inventory across airports, shopping centre internals, commercial buildings, street furniture and large format roadside billboards on major arterials.
Insightful data, new thinking and market leading technology is constantly influencing the way Freshlime buy Out Of Home assets. Strategic site mapping and understanding key audiences allow for the delivery of relevant, targeted solutions in highly sought after locations.
Transit opportunities delivering unrivalled reach through movement via the train, buses and ferry networks are another consideration for brands wanting to talk to valuable urban consumers on the move.
Out of Home can deliver scale, impact and reach, with immediacy and flexibility.
Have Questions?
We recognise that selecting the ideal agency partner can often be a challenging decision, and we are dedicated to simplifying the process for you as much as we can.
Traditional Out of Home (OOH) advertising simply refers to advertising in physical locations outside of consumers’ homes in formats such as large static display billboards, street furniture, transit panels, retail in-centre screens, street posters, and event signage.
Digital Out of Home (DOOH) advertising uses digital technology to deliver dynamic and interactive content to a targeted audience in different environments. More common in metro areas, digital displays are high impact and can be seen on billboards, street furniture, shopping centres, airports, rail, office towers, cafes, universities, sports stadiums, and other high-traffic areas.
DOOH allows advertisers to display dynamic and interactive content, including videos, animations, and real-time updates. Creative can be more engaging and attention-grabbing, whilst data integration through sources such as social media feeds, live data streams, and API’s can allow for real-time content updates. Many DOOH platforms also offer advanced targeting capabilities based on factors like location, time of day, and audience demographics, resulting in more sophisticated measurement and analytics, thus delivering more personalised and relevant content.
Out of home’s strength as a medium lies in its ability to elevate brand visibility in market and increase awareness by reaching a large, diverse audience. Having an effective, continuous Out of Home presence helps reinforce brand messaging to commuters, pedestrians, and passers-by. A great addition to any media plan, OOH can also significantly compliment other channels by engaging audiences in a non-intrusive manner, whilst adapting to new technological trends for improved targeting and measurement.
Programmatic DOOH buying is the automated process of using technology and algorithms to facilitate the buying, selling, and placement of ads in real-time. In the context of DOOH, programmatic buying allows advertisers to target specific audiences, optimise ad placements, and manage campaigns through the principles of programmatic advertising.
